Biography
Brooke Klassen is an Assistant Professor of Management and Marketing at the Edwards School of Business at the University of Saskatchewan. She is an active management consultant, having completed over 70 projects in the past seven years. Her current research is focused on decision making in small businesses and how values are used in decision making. Brooke has published cases in refereed journals including Organizational Management Journal and The Case Journal.
Teaching
Brooke currently teaches courses in marketing, entrepreneurship and strategic management. Her experience varies from teaching small classes of 30 and large classes of 170 at the undergraduate and graduate level. She loves engaging with students and endeavours to make every class relevant, timely and engaging.
Her current teaching assignment includes:
COMM 204 Introduction to Marketing
This course offers a broad introduction to the field and practice of marketing. We will explore how products and/or services are strategically marketed. We will study not only how products and services are marketed, but also how ideas, people, organizations, and places can be considered market offerings. In order to build successful marketing strategies, marketers must consider the relationship between marketing and external forces. Therefore, we will explore how consumers think and behave in response to marketing, how other members of the distribution channel (like retailers or manufacturers) and marketers interact, and how the external environment impacts on and is impacted by marketing.
COMM 447 Entrepreneurship and Venture Development
This course helps students develop the skills required for the successful formation of new business ventures, effective business succession, or small business expansion. Students also learn how to evaluate business models and plans, and how to manage on-going small and medium sized businesses. Students examine their own entrepreneurial potential and experience the process of planning the formation of a new venture, business succession, or business expansion through the preparation and formal presentation of a business plan.
MBA 803 Business and Society
Through examination and hands-on application of critical aspects in today's dynamic environment such as corporate governance, competitive contexts, innovation, business ethics and corporate social responsibility, students develop the skills needed to analyze, formulate and implement firm strategy. This course is fundamental to understanding how business works and is an introductory course for the Edwards MBA.
Recent Publications
Delbaere, M., Klassen, B., & Hess, B. (2018). The University Club. The Case Journal.
Bruni-Bossio, V., Klassen, B., & Lane, B. (2017). The Mountain Musical Theatre Company: Governance failures. Organization Management Journal.
Lane, B., Klassen, B., & Bruni-Bossio, V. (2017). Mountain Musical Theatre Company: Making a Statement. Ivey Publishing. Available at: https://www.iveycases.com/ProductView.aspx?id=85532
Klassen, B. & Bruni-Bossio, V. (2016). Maritimes Credit Union. Ivey Publishing. Available at: https://www.iveycases.com/ProductView.aspx?id=79111