David Williams

Associate Professor

Ph.D. (Cardiff University) Dip. M BSc. (Econ) Hons. (Cardiff University)

306-966-8423 williams@edwards.usask.ca

Address
Room 72
25 Campus Drive, Nutrien Centre, University of Saskatchewan
Saskatoon, Saskatchewan, Canada, SK, S7N 5A7

Courses

Stormy teaches Introduction to Marketing, Integrated Marketing Communications and Retail Marketing

Research

My primary research interests revolve around retail and digital marketing.

Selected Publications

Pankiw, S.A., B.J. Phillips, and D.E. Williams. “Luxury brands’ use of CSR and femvertising: the case of jewelry advertising.” Qualitative Market Research, (Forthcoming)

Williams, D.E., J.R. Sedgewick and J. Caulfield. (2021). “Looking backwards to move forwards: assessing the informativeness of mobile shoppable video.” The International Review of Retail, Distribution and Consumer Research, 31(2): 150-181.

Williams. D.E., E.J. Nielsen, M.A. Morrison, and T.G. Morrison. (2019). “Challenges to masculinity in a feminized digital space: Men as autonomous online agents on Pinterest.” Qualitative Market Research, 22(2): 180-199.

Williams. D.E. (2014). “Integrating the conceptual domains of social commerce: a meta-theoretical perspective.” T he International Review of Retail, Distribution and Consumer Research, 24(4): 361-410.

Williams, D.E. (2009). “The evolution of e-tailing.” The International Review of Retail, Distribution and Consumer Research, 19(3): 219-249.