Grant Wilson


Ph.D. (University of Saskatchewan) M.Sc. (University of Saskatchewan) B.Comm. (University of Saskatchewan)


Room 52
25 Campus Drive, Nutrien Centre, University of Saskatchewan
Saskatoon, Saskatchewan, Canada, SK, S7N 5A7


Dr. Wilson joined the Department of Management and Marketing at Edwards School of Business in July 2018.  His Ph.D. research explored the effects of market orientation, entrepreneurial orientation, and innovation on organizational performance among retail pharmacies.  Dr. Wilson teaches strategic management, entrepreneurship, and technology commercialization courses and his current research interests include entrepreneurship, marketing, consumer economics, and organizational learning.


Murphy, W.H. and Wilson, G.A. (2021). Dynamic Capabilities and Stakeholder Theory Explanation of Superior Performance Among Award-Winning Hospitals, International Journal of Healthcare Management.

Wilson, G.A. and Perepelkin, J. (2020). Failure Learning Orientation, Entrepreneurial Orientation, and Financial Performance Among U.S. Biotechnology Firms. Journal of Small Business Management.

Broderick, J.E. and Wilson, G.A. (2020). A Female Perspective of Implementing a Failure Learning Orientation. Journal of Innovation Management, 8(3), 109-123.

Wilson, G.A., Perepelkin, J., and Zhang, D.D. (2020). The Roles of Diversification and Specialization in the Entrepreneurial Orientation and Performance Relationship. Journal of Small Business & Entrepreneurship, 32(5), 457-476.

Wilson, G.A. and Dobni, C.B. (2020). Implementing a Failure Learning Orientation. International Technology Management Review, 9(1), 27-33.

Wilson, G.A. and Slobodzian, A.D. (2019). Enhancing Financial Performance by Pharmacy Innovation. Canadian Journal of Administrative Sciences, 37(4), 459-467.  

Wilson, G.A. (2019). Failure Learning Orientation and Technology Start-Up Performance. Journal of High Technology Management Research, 30(2), 1-9.

Wilson, G.A., Perepelkin, J., and Zhang, D.D. (Accepted). Improving Pharmacy Performance Through Market Orientation and the Implementation of Expanded Services. Health Marketing Quarterly (February 14, 2019).

Wilson, G.A. and Zhang, D.D. (2018). The Marketing of Genetically Modified Food with Direct and Indirect Consumer Benefits: An Analysis of Willingness to Pay. Journal of Commercial Biotechnology, 24(2), 27-39.

Perepelkin, J. and Wilson, G.A. (2018). Incentivizing Choice of Community Pharmacy. Journal of Pharmaceutical Health Services Research, 9(4), 1-13.

Wilson, G.A., Perepelkin, J., Zhang, D.D., and Vachon, M.A. (2014). Market Orientation, Alliance Orientation, and Business Performance in the Biotechnology Industry. Journal of Commercial Biotechnology, 20(2), 32-40.


Best Paper Award, The Role of Market Orientation and Expanded Service Implementation in Furthering Pharmacy Performance, Healthcare Management Division, 2019 Administrative Sciences Association of Canada


  • COMM 101 (Introduction to Business)
  • COMM 204 (Introduction to Marketing)
  • COMM 447 (Entrepreneurship and Venture Development)
  • BAC 37 (Business Decision Making)