Biography

Shan Wang is an active scholar in Management Information Systems whose research investigates how emerging digital technologies reshape individuals, organizations and the society. Her research program focuses on digital marketplaces and digital platforms, artificial intelligence, digital innovation and big data analytics. Her work has been published in leading peer-reviewed journals, including Information & Management, Decision Support Systems, and the Journal of Business Research. Her work is funded by multiple Social Sciences and Humanities Research Council of Canada (SSHRC) research grants.

Current research projects

Digital marketplaces and digital platforms:

This is a long-standing line of my research that continues to yield new insights. Our recent projects explore:

• Digital platform resilience: Designing digital platform for resilient adaptation in volatile market conditions.
• Webpage and visual asset design: The impact of product imagery, description, and video content on consumer perception and product sales performance.
• Emerging Technologies in E-Commerce: Applications of VR, AR, and AI in digital marketplaces.

Artificial intelligence (AI)

AI is becoming central to my research, and the research team explore multiple AI-enabled phenomena:

• AI-generated review summaries and user reviewing behavior.
• Generative AI model-sharing communities: Governance issues and ecosystem innovation in open AI communities.
• AI in education: LLM-based intelligent tutoring systems, and systematic literature reviews.
• AI in health and wellness: User perception and behavioral responses to AI-enabled fitness, nutrition and sports

Digital innovation and digital transformation

• Digital infrastructure and transformation: Designing digital infrastructure to enable continuous digital innovation and digital transformation.
• AI-driven organizational transformation: how AI reshapes digital transformation in organizations.

Business intelligence and big data analytics

• Big data analytics and business value: investigating the deployment, capabilities, and strategic returns of big data analytics technologies in organizations.

Research methodology

• Econometrics
• Survey research
• Social network analysis
• Experiments
• Literature review: Systematic review, Meta-analysis and Bibliometrics
• Case studies

Courses

• COMM213.3 Management Information Systems
• COMM311.3 Business Analytics
• MBA 850 Digital Transformation

Student opportunity and supervising

I welcome applications from prospective Master’s and Ph.D. students. I am constantly starting new research at the intersection of technology, marketing, and strategy. I always welcome hard-working, self-motivated students to join our team. We offer a productive and collaborative environment where you can work alongside other graduate students and interdisciplinary scholars across a range of projects.

Selected Publications

Google scholar 

Guoqing Yin, Yanli Pei, Samira Farivar, Fang Wang, & Shan Wang. (2026). Virtual influencers in marketing: addressing authenticity challenges through anthropomorphism. Asia Pacific Journal of Marketing and Logistics, June (forthcoming).  

Guoli Yan, Shan Wang, Fang Wang, William Yeoh, & Baolin Wang. (2026). Examining digital platform resilience: a social–ecological systems approach. Internet Research, 36(7), 1–23.  

Yanli Pei, Juntao Wu, Fang Wang, & Shan Wang. (2026). Unwavering interests in influencers: Influencer-focused barrages in social media product review videos. Journal of Retailing and Consumer Services, 88, 104485.  

Zhao Du, Shan Wang, Ziyan Deng, & Fang Wang. (2025). Unveiling the power of AI fitness apps: A uses and gratifications perspective. Journal of Global Information Management, 33(1), 1–28.

Shan Wang, Shubhashis Karmakar, Fang Wang, & Yanli Pei. (2025). Content dissimilarity and online review helpfulness: Contextual insights. Journal of Business Research, 187, 115068.  

Shan Wang, & Fang Wang. (2025). Sharing knowledge, gaining business: Value implications of social status in online knowledge communities. Journal of Business & Industrial Marketing, 40(12), 2290–2309.  

Shan Wang, & Fang Wang. (2025). The value implication of sellers’ following in social marketplaces: A structural holes perspective. Electronic Commerce Research, 25(2), 1145–1171.  

Shan Wang, & Fang Wang. (2025). Value implications of followers in social marketplaces: Insights into ego network structures. Internet Research, 35(1), 294–317.  

Zhao Du, Tianjiao Wang, Fang Wang, & Shan Wang. (2024). Augmented reality experience: An examination of viewer responses to sports videos. Journal of Consumer Behaviour, 23(2), 1307–1328.  

Md Habibur Rahman Li Zhao, William Yeoh, Shan Wang, Keng-Boon Ooi. (2024). Examining factors influencing university students’ adoption of generative artificial intelligence: A cross-country study. Studies in Higher Education, 50(12), 2646–2668.  

Shan Wang, Ji-Ye Mao, & Fang Wang. (2024). Generativity of enterprise IT infrastructure for digital innovation. Internet Research, 34(6), 1932–1962.  

Shan Wang, Fang Wang, Zhen Zhu, Jingxuan Wang, Tam Tran, & Zhao Du. (2024). Artificial intelligence in education: A systematic literature review. Expert Systems with Applications, 252, 124167.

Fang Wang, Zhao Du, & Shan Wang. (2023). Information multidimensionality in online customer reviews. Journal of Business Research, 159(April), 113727.  

Zhen Zhu, Shan Wang, Fei Wang, & Zihang Tu. (2022). Recommendation networks of homogeneous products on an E-commerce platform: Measurement and competition effects. Expert Systems with Applications, 201, 117128.  

Angela Siew-Hoong Lee, Shan Wang, William Yeoh, & Novita Ikasarid. (2021). Understanding the use of knowledge sharing tools. Journal of Computer Information Systems, 61(5), 458–470.

Shan Wang, William Yeoh, Greg Richards, Wong Siew Fan, & Yong Hoon Chang. (2019). Harnessing business analytics value through organizational absorptive capacity. Information & Management, 56(7), 103152.  

 Shan Wang, Hasan Cavusoglu, & Ziliang Deng. (2016). Early mover advantage in an industry with low entry barrier: Evidence from etailers on third party ecommerce platforms. Information & Management, 53(2), 197–206.   

Wang, Shan and Hasan Cavusouglu (2015). Small and medium sized manufacturer performance on third party B2B electronic marketplaces: The role of enabling and IT capabilities. Decision Support Systems, 79 (November), 184–194.  

Wang, Youwei, Wang, Shan, Fang, Yulin and Chau, Patrick Y.K. (2013). Store survival in online marketplaces: An empirical investigation. Decision Support Systems, 56(December), 482–493.