Navigating a Male-Dominated Industry with Sarah Johnston
Tell me a bit about yourself and your background.
Education held a significant role in my upbringing. Continuing the tradition, I graduated from the College of Commerce in 2006, majoring in Human Resources. Education has always been deeply valued within my family, and our association with the University of Saskatchewan reflects our commitment to academic excellence.
I actively contribute to my communities and volunteer. I currently hold leadership roles that allow me to make a difference. As the Chair of the Insurance Brokers Association of Saskatchewan (IBAS) Board of Directors, I lead and guide the association in strategic initiatives. Similarly, as Chair of the Canadian Pension and Benefits Institute (CPBI) Regional Council, I collaborate with industry experts to advance the field of pension and group benefits. Additionally, I serve as a director on the board of the Chartered Professionals of Human Resources (CPHR).
As the CEO and partner at Johnston Insurance, a women-owned and operated full-service property and casualty insurance and group benefits brokerage in Saskatchewan, I lead the organization in achieving its goals. Our team is entirely composed of women, emphasizing our commitment to diversity and empowerment within the industry.
Furthermore, I have established my own consulting firm, Atlas York Consulting, where I provide strategic human resources, marketing, and management consulting services. Through this venture, I collaborate with other organizations and contribute to their growth and success.
Born and raised on a farm near Rosetown, Saskatchewan, I currently reside in Saskatoon with my husband Steven and our two children, Atlas (3 years) and Elle (9 months). In my personal time I enjoy travelling, golfing (and any other fair-weather sport), and spending time with friends and family.
How did you get involved with your current company? Tell me about Johnston Insurance and what you do as the CEO.
Having spent a significant time in the insurance industry, I quickly recognized the prevalent gender disparity among large insurance companies and brokerages, with many being predominantly owned and operated by men. Despite witnessing numerous smart and competent women in leadership positions, there was a notable gap in ownership representation. Identifying this market opportunity, I took the initiative to address this statistic.
In 2022, I assumed the role of CEO at Johnston Insurance, and in 2023, my business partner and I acquired the organization. Our joint vision involves expanding the company's reach and creating new avenues for women to own, partner, or grow with us. Johnston Insurance is a full-service property and casualty insurance and group benefits brokerage. It is 100% women owned, operated, and employed. We represent several markets and products such as Home, Auto, Motor Licensing, Farm, Commercial, Health, Travel insurance and Group Benefits.
As CEO, I hold overall responsibility for managing and directing the organization, setting its long-term vision and strategic goals. I provide leadership and support to ensure alignment with our vision, making strategic decisions on investments, partnerships, acquisitions, and operations.
Building strong partnerships and relationships with stakeholders, employees, customers, suppliers, and the public, is a top priority. As the organization's representative, I attend industry and networking events, conferences, and community events. I oversee financial management, including budgeting, resource allocation, and optimizing revenue and profitability. I review operational metrics and implement performance measurement systems. Given the nature of our industry, risk management and compliance play significant roles. I identify and manage risks, implement risk management processes, compliance programs, and ensure legal and ethical conduct through overseeing corporate governance.
What are some of the lessons you have learned being a woman working in a traditionally male-dominated industry?
In my early twenties, I entered a leadership role where I was the youngest team member surrounded by individuals twice my age. Being a female in a male-dominated industry at that stage of my career, I focused on building credibility, confidence, self-awareness, and resilience.
Credibility, for me, meant consistently delivering on commitments with competence. To establish credibility, I actively pursued educational and networking opportunities such as webinars, certifications, workshops, and online courses. I learned that continuously investing in education and skill development to enhance value, confidence, and clarify career goals is a must.
Confidence and self-belief are crucial in navigating a male-dominated industry. They empower you to overcome challenges, assert your ideas, and establish yourself as a competent professional. Building genuine relationships and cultivating a strong professional network through mentorship, industry connections, and participation in events and associations can be immensely beneficial throughout your career.
I understand that you were a recipient of the IBC 2022 Elite Women in Canda award. What did receiving this award mean to you?
What is particularly meaningful to me is the opportunity to increase the visibility and representation of accomplished women in my field. I hope that this recognition can serve as a platform to showcase their achievements and capabilities, inspiring and empowering others to pursue their own goals and aspirations.
I hope awards like these can be inspiration to others, especially aspiring women in their field. It demonstrates that women can excel, overcome barriers, and achieve success in traditionally male-dominated industries or areas.
Is there any advice you would give to young women in business?
Advocate for yourself and make your accomplishments known, embracing your unique perspective as a woman brings valuable insights and diversity to the table.
Seek mentors and role models who can guide you, share their experiences, and provide valuable advice. Look for accomplished individuals in your desired field who have achieved success and learn from their journeys. Their insights will prove invaluable in navigating the challenges you will face in the business world.
It's crucial to support and uplift other women in the industry. Building a strong network of people can provide a sense of community, enable knowledge-sharing, and create a supportive environment for everyone.
How do YOU make the Edwards Community proud? If you have an update you would like to share about yourself or a fellow alumni who should be recognized, please email Carlee Snow at alumni@edwards.usask.ca. We want to celebrate your successes!