Corey Michel, CEO of lmno, leads the agency through innovation, client success, and purpose-driven strategies. With nearly two decades of experience within the marketing consultancy and advertising space, Corey has become a respected figure in marketing and advertising. 

At the heart of Corey's leadership philosophy is the distinction between working "in the business" versus "on the business." As President and CEO of lmno, Corey has championed a culture of innovation and excellence, leading the agency to positive business outcomes for both new and existing clients. 

Corey delves into the world of marketing consultancy and agency work, breaking stereotypes surrounding agency life. He dismantles preconceived notions shaped by popular media, revealing the real dynamics of lmno, an agency with a rich 40-year history that has undergone a transformative rebrand. 

A staunch advocate for purpose-driven strategies, Corey emphasizes lmno's commitment to being a B-Corp Company. This dedication to making a positive impact extends beyond profit margins, embodying a holistic approach to business that considers environmental and social responsibility. 

Corey Michel is not only a seasoned CEO but also a lifelong learner, approaching challenges with a possibility mindset. His leadership style is evident in his ability to motivate and lead a team of marketing and advertising specialists. Drawing from a wealth of experience in both private and public sectors across diverse industries, including telecommunications, insurance, agriculture, investment, manufacturing, transportation, gaming, mining, non-profit, and construction, Corey's strategic vision is broad and encompassing. 

As a Communications and Advertising Accredited Professional (CAAP) with the Institute of Communication Agencies (ICA), Corey brings a professional touch to his role. He earned a Bachelor of Commerce, majoring in Marketing and Finance, from the University of Saskatchewan. 

Corey's career trajectory within lmno reflects his dedication and growth. Starting as an Account Executive in 2006, he climbed the ranks to become the Group Account Director and eventually assumed the role of President & CEO in January 2021. Throughout his journey, Corey consistently demonstrated the ability to analyze and understand complex business problems, providing strategic solutions in branding, marketing, and communication. 

In his current role, Corey oversees the success of all agency accounts, ensuring constant improvement and development of services. He keeps a keen eye on global and local trends, adapting lmno's service offerings to stay ahead of the curve. 

Corey Michel is a strategic leader, a visionary, and a driving force behind lmno's success. His passion for helping clients solve business problems and his commitment to positive business outcomes are the cornerstones of his impactful leadership at lmno. 

Show Notes: 

Connect with Corey and learn more about his work:  

LinkedIn: https://www.linkedin.com/in/coreymichel/  

lmno: https://www.meetlmno.com/  

 

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