From the Field to the Boardroom: Winning Strategies for Leading High-Performance Sales Teams with Grit, Collaboration, and Competitive Spirit with Spencer Krieger (B.Comm. 2016)

Carlee Snow

With a wealth of experience in driving new business growth and revenue generation, Spencer shares insights on the parallels between coaching a football team and leading a sales team, highlighting how his athletic background has shaped his work ethic and leadership style. Delving into the importance of grit in the sales arena and drawing parallels between running a company and managing a sports team, Spencer offers valuable perspectives on building highly competitive, high-performing teams.

Spencer is a dynamic force in the world of sales, currently serving as the Director of Sales at Vendasta, a leading digital marketing platform. With over five years of dedicated service to the company, Spencer has continually showcased his ability to drive new business growth and revenue generation, playing a pivotal role in Vendasta's remarkable $100 million in annual recurring revenue.

At Vendasta, Spencer leads a team of 20 Sales Development and Account Executives with a focus on developing and executing innovative sales strategies. His approach is marked by a blend of strategic thinking, analytical acumen, and a relentless pursuit of excellence. Spencer is deeply passionate about mentoring and developing his team members, fostering an environment where everyone can thrive and reach their full potential.

Drawing on his background in athletics, including his role as Assistant Football Coach at Holy Cross High School and Director of the Huskie Football Alumni Association at the University of Saskatchewan, Spencer understands the importance of teamwork, grit, and leadership. He sees parallels between coaching a football team and leading a sales team, emphasizing the value of competitive spirit and determination in achieving success.

With a keen eye for market trends and a commitment to client satisfaction, Spencer excels in building highly competitive, high-performing teams. His leadership extends beyond the boardroom, as he can often be found cheering on his favorite sports teams, including the Dallas Cowboys, Florida Gators, and Toronto Maple Leafs.

Throughout his career, Spencer has demonstrated a proven track record of delivering exceptional results and driving success at every level. Whether on the field or in the sales arena, he is a strategic thinker, a dedicated mentor, and a true champion of excellence.

Show Notes:

Connect with Spencer and learn more about his work:

LinkedIn: https://www.linkedin.com/in/spencerkrieger/

Vendasta: http://www.vendasta.com/


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